Cycling marketing salaries UK (2026): what brands and charities pay for marketing and comms

Short answer: where it's published, marketing and comms pay in UK cycling runs from about £29,800 for officer and executive roles to £58,200 for heads of department. We've tracked 17 of these roles since December 2025 and 10 published pay, but nearly all of those came from charities and governing bodies.

Published pay, role by role

Officer, executive and manager

• Supporter Stewardship Officer, Walk Wheel Cycle Trust (Bristol): £29,835 pro rata
• Partnerships Manager – Cycling, SunGod (London): £30,000–£35,000
• Customer Engagement Executive – Marketing, British Cycling (Manchester): up to £30,500
• Digital & Social Manager, Grand Départ GB 2027 / British Cycling (Manchester): up to £32,500
• Senior Communications Officer – Scotland, Walk Wheel Cycle Trust (Edinburgh): £32,596

Head of department

• Head of Partnerships, Cycling UK: £48,083–£53,462
• Head of Brand, Marketing and Communications, Cycling UK: £53,462
• Head of Philanthropy and Partnerships, London Cycling Campaign: £58,096
• Head of Policy and Communications, Walk Wheel Cycle Trust: £58,212

Fundraising: National Cycle Network Fundraiser, Walk Wheel Cycle Trust, £13.85 an hour plus bonus.

The brand gap

Seven of these roles were at commercial cycling brands, and only one, SunGod's Partnerships Manager, came with a figure. The six without included SEO, paid search, social, content and sports marketing roles at Apidura, Alpkit, Brompton, Ribble and GCN. The charities and governing bodies published on nine of their ten. So if you're weighing a brand-side marketing move, the published figures above are the closest benchmark available, and it's reasonable to ask for the range before you apply.

Live marketing and comms jobs

Current roles are on the marketing and comms jobs page. For the charity side in more detail, see cycling charity salaries.

How we count

This guide uses UK marketing, comms, content, partnerships and fundraising roles Jobs in Cycling has tracked on employers' own careers pages since December 2025, live or closed. The same role at the same employer counts once. "Published pay" means a figure appeared in the employer's own listing. Updated monthly alongside our Signals report.