This role sits within British Cycling’s marketing team and focuses on delivering high-quality digital customer experiences. Working at the intersection of data, content, and creativity, you’ll help shape meaningful interactions across email and digital channels.
With digital transformation underway across the organisation, this is a strong opportunity for someone who enjoys combining CRM expertise, audience insight, and creative storytelling within a sport-focused environment.
What you’ll be doing
- Supporting the Customer Engagement Lead to build and optimise user journeys
- Planning, building, and deploying segmented email campaigns
- Using data to personalise content and improve engagement
- Monitoring trends and analysing performance, reporting on effectiveness
- Supporting written content creation and publishing across digital platforms
- Contributing to a data-driven editorial calendar
- Bringing fresh ideas to evolving digital infrastructure and customer channels
- Supporting migration of content to new digital platforms
What you’ll need
- High proficiency with CRM or customer engagement platforms (DotDigital experience desirable)
- Experience managing segmentation, automation, and email campaign builds
- Strong data-handling skills and ability to interpret audience insight
- Confident copywriting ability with flexibility in tone and style
- Strong brand awareness and attention to consistency
- Experience working with large datasets and planning tools
- At least 3 years’ professional experience in a related marketing or digital role
Desirable
- Understanding of SEO
- Knowledge of Google Analytics 4
- Experience using website CMS platforms
- Interest in cycling and understanding of different cycling audiences
Benefits
- Competitive salary
- Cycle to Work scheme
- 25 days annual leave plus bank holidays
- Holiday purchase scheme
- Pension and life assurance
